Strategic Management, 6e

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Business & Economics - Management & Leadership
Strategic Management, 6e

Strategic Management, 6e

Name: Strategic Management, 6e
ISBN: 9781265951504

Frank T. Rothaermel

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"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"--

Catégories:

Business & Economics - Management & Leadership

Année:

2023

Edition:

6th

Editeur::

McGraw-Hill

Langue:

english

Pages:

625